Tuesday, July 14, 2009
My idiot box’s obituary…
Communication is the yearning to be heard and to understand a potentially important message.
It has become habitual for today’s media to not disseminate hard valuable content. It’s pathetic. As a matter of grave concern, it’s humiliating to see ONLY sob stories and stories that have a lot of controversy associated with them. Sure, conflicts make good viewing, but not at the cost of productive content.
We have more DEVIL’S ADVOCATES and THE BIG FIGHTS because as Indians, we love to tear each other apart with the pretentious right bestowed upon us that we are way better than the commons. No show discusses real issues and never is the topic given importance. Agenda setters are ever so predominant. What is important is,
Who speaks the most?
Who kicks most ass?
Also, why are we having analysts to analyze every small bit of information? There’s so much of other content that can be covered rather than these ‘experts’ getting a platform to market themselves. I mean, Its ridiculous! Why is it that we don’t have shows like these in the B.B.C or the C.N.N?
I’ll tell you why…
Because, they are not bothered about who generates more volume, they are more concerned with the value of the content they bring across to the viewers. The Indian media has lost the plot and Aaj tak is a particular channel which is helping the cause with FEATURE stories like:
“The invisible ghost who drove the car!!”
And we love it. We love to know more about these stories. And, that’s exactly why Aaj tak has a superior viewership compared to NDTV and CNN. Sensationalizing stories is Aaj tak’s forte. As a saving grace; you have to delve into the newspapers to get a little productive information.
Out goes my T.V.